Dir. Rowland Jobson
WINNER IVCA CLARION AWARD FOR INTERACTIVE MEDIA 2009
A film campaign for Shelter shot by cinematographer Tony Imi (Cathy Come Home).
What would you do if you had no job, your flat was so damp it was making your child ill, the landlord was evicting you for requesting repairs, and council house waiting lists meant there was no chance of a new home?
Shelter's 21-minute film features a new form of digital interaction, in which people - via the Shelter website - will have the opportunity to engage with the Jacksons and help them chart a way forward. "At several points, you can stop the film and decide what you would do in the family's situation," explains Hazel Parsons, Shelter's campaign manager. "Although fictional, it's based on real life, and we worked hard to ensure it is a typical story, with absolutely no sensationalism."